MECHANICAL REQUIREMENTS: PRINTING
SPECS
ELECTRONIC
MEDIA

South Carolina Sportsman magazine caters to the interests of hunters and fishermen throughout the state, and the response we receive on a monthly basis from our readers is tremendous. Most say that they love being able to open a magazine and read about the places that they actually fish or hunt.

Our editorial content changes depending on the season. For example, from February through March we focus on freshwater fishing; from April through August we emphasize both freshwater and saltwater fishing; and from September through January we feature hunting as well as fishing.

Our saltwater coverage features local fishing hotspots for coastal species such as speckled trout and redfish as well as offshore species such as tuna, marlin and king mackerel. Freshwater features usually cover bass, crappie, bream and striped bass. Beginning with our annual hunting issue in September, we feature local hot spots and experts on deer, waterfowl, doves, rabbits, squirrels and a host of other huntable game.

Our regular monthly articles include Lure Reviews, News Briefs, Marine Electronics, Statewide Fishing Forecast, Tide Tables and year-round hunting & fishing columns.

If you would like additional information on our editorial schedule, please feel free to call our editor Dan Kibler at (336) 416-9631.

Ready to place an ad or find out more? Contact at 1-252-299-2138. National Advertisers: contact , National Sales Manager, at 1-504-861-0435. Don't forget our other titles: Louisiana Sportsman, Boats, Bikes & RV's, Trucks, Tractors & Heavy Equipment and St. Charles Herald Guide. Combining your placement in South Carolina Sportsman with one or more of these publications can bring your unit costs down!


MECHANICAL REQUIREMENTS:

Size Width Depth Orientation
1/16 Page 1.6875" 2.3229" Vertical
1/16 Page 3.5416" 1.0809" Horizontal
1/8 Page 1.6875" 4.7944" Vertical
1/8 Page 3.5416" 2.3229" Horizontal
1/6 Page* 3.5416" 3.0972" Horizontal
1/4 Page 3.5416" 4.7944" Vertical
1/4 Page 1.684" 9.75" 1 Col. Vertical
1/4 Page 5.3958" 3.0972" Horizontal
1/3 Page 5.3958" 4.7944" Horizontal
1/2 Page 3.5416" 9.75" 2 Col. Vertical
1/2 Page 7.25" 4.7944" Horizontal
1/2 Page 5.3958" 6.4979" 3 Col. Horizontal
3/4 Page 5.3958" 9.75" Vertical
Full Page (Live Area) 7.25" 9.75"  
Full Page (Trim Area) 8.25" 10.75"  
Full Page (Bleed Area) 9" 11.5"  
Double Spread (Live Area) 15.5" 9.75"  
Double Spread (Trim Area) 16.5" 10.75"  
Double Spread (Bleed Area) 17.25" 11.5"  
Page Layout

PRINTING SPECIFICATIONS

Inside is printed in a junior tabloid format on a web offset press, 32# newsprint.

Cover is printed on 80# enamel stock. Full page trim size: 8.25" x 10.75"; bleed size: 9" x 11.5". Double spread trim size: 16.5" x 10.75"; bleed size: 17.25" x 11.5".

For insert contact sales staff for rates, mechanical specifications, and printing requirements. For additional bleed requirements contact
Live area: 7.25" x 9.75" Trim size: 8.25" x 10.75". Bleed size: 9" x 11.5 ".

DISCOUNTS & COMMISSIONS: Recognized advertising agencies are allowed 15% on space purchased. All offered discounts apply ONLY ON PAYMENT MADE WITHIN 30 DAYS.

DEADLINES: Published monthly, twelve times a year. Space reservation deadline is the 5th of the month preceding month of publication. Example, June 5th for the July issue. Materials deadline for camera-ready copy is the 10th of the month preceding month of publication.

COVER INFORMATION: All materials are due by 1st of every month preceding month of publication.

GENERAL POLICY: All advertising insertions, orders, contracts and materials are subject to approval by publisher. No cancellation of space orders will be accepted after space closing deadline. Contracts with ad cancellations prior to completion will be short rated to the lowest earned rate. Rebate of credit earned by reaching a higher frequency discount level will be applied to the advertiser's account. This credit may be carried forward into the next year's advertising cycle. All contracts and insertion commitments must be made in writing: No verbal agreements will be honored.


ELECTRONIC FILES

The Sportsman utilizes an entirely digital workflow using Adobe InDesign (pagination & layout) and Adobe Acrobat (PDF) for file submission. PDF/X-1a format is the required format for ad submission.

REQUIRED FORMAT FOR ADS COVER AND INTERIOR PAGES
PDF/X-1a format is the required format for ad submission. All ads must be created to the exact size specifications listed on the rate card. Ads that bleed require .375" of bleed space on all sides. Cover ads must bleed .50".

TOTAL INK LIMITS
Total ink limit for newsprint (interior pages) is 220%; for cover positions 300%.

NEGATIVES
We are 100% Digital. Negatives are not accepted.

DIGITAL FILE SUBMISSION FOR IN-HOUSE SERVICES
ADDITIONAL CHARGES MAY APPLY
Images/scans should be 300dpi in CMYK. Logos should be supplied in .eps or .ai format. Type should be converted to outlines or fonts provided. We also accept packaged InDesign documents (CS3).

ELECTRONIC TRANSMISSIONS VIA EMAIL
Camera ready (press ready) ads may be submitted via e-mail. Please send ads to ads@lasmag.com.

ELECTRONIC TRANSMISSIONS VIA FTP
Contact your sales representative for FTP login information.