South Carolina Sportsman magazine caters to the interests of hunters and fishermen throughout the state, and the response we receive on a monthly basis from our readers is tremendous. Most say that they love being able to open a magazine and read about the places that they actually fish or hunt.

Our editorial content changes depending on the season. For example, from February through March we focus on freshwater fishing; from April through August we emphasize both freshwater and saltwater fishing; and from September through January we feature hunting as well as fishing.

Our saltwater coverage features local fishing hotspots for coastal species such as speckled trout and redfish as well as offshore species such as tuna, marlin and king mackerel. Freshwater features usually cover bass, crappie, bream and striped bass. Beginning with our annual hunting issue in September, we feature local hot spots and experts on deer, waterfowl, doves, rabbits, squirrels and a host of other huntable game.

Our regular monthly articles include Lure Reviews, News Briefs, Marine Electronics, Statewide Fishing Forecast, Tide Tables and year-round hunting & fishing columns.

If you would like additional information on our editorial schedule, please feel free to call our editor Craig Holt at (336) 376-5101.

Inside is printed in a junior tabloid format on a web offset press, 32# newsprint.

Cover is printed on 80# enamel stock. Full page trim size: 9¼" x 12"; bleed size: 10¼" x 13". Double spread trim size: 18½" x 12"; bleed size: 19½" x 13".

For insert contact sales staff for rates, mechanical specifications, and printing requirements. For additional bleed requirements contact
Live area: 8.¼" x 11" Trim size: 9¼" x 12". Bleed size: 10¼" x 13".

DISCOUNTS & COMMISSIONS: Recognized advertising agencies are allowed 15% on space purchased. All offered discounts apply ONLY ON PAYMENT MADE WITHIN 30 DAYS.

DEADLINES: Published monthly, twelve times a year. Space reservation deadline is the 5th of the month preceding month of publication. Example, June 5th for the July issue. Materials deadline for camera-ready copy is the 10th of the month preceding month of publication.

COVER INFORMATION: All materials are due by 1st of every month preceding month of publication.

GENERAL POLICY: All advertising insertions, orders, contracts and materials are subject to approval by publisher. No cancellation of space orders will be accepted after space closing deadline. Contracts with ad cancellations prior to completion will be short rated to the lowest earned rate. Rebate of credit earned by reaching a higher frequency discount level will be applied to the advertiser's account. This credit may be carried forward into the next year's advertising cycle. All contracts and insertion commitments must be made in writing: No verbal agreements will be honored.

Digital files are also accepted on floppy disk, Zip disk, CD, email or from an FTP site. Ads should be created in QuarkXpress with supporting files. All fonts should be included. Email address is .

All graphics, logos, photos and art should be produced in the following file formats:

• Adobe Illustrator eps/ai files (PC)
• Adobe Photoshop eps/tiff (PC)
• Corel Draw files (PC)
• Macromedia Freehand files (PC)
• Adobe Acrobat files (PC)

No Mac formats, only PC. If a file is not sent as a press ready PDF file, then the file may need to be modified.

Digital logos or other art containing text should have the fonts either embedded or converted to outlines to ensure correct output.

Web graphics are only acceptable for online use. Online graphics are not acceptable for print materials.For Technical questions on any digital file or settings, please contact .

DIGITAL FILES FOR BLACK-AND-WHITE ADS
Please supply bitmap (black-and-white line art) or grayscale images only. Photos should have a resolution of 170 dpi. Art or graphics should have a resolution of 300 dpi. Line art should have a resolution of 600 dpi.

DIGITAL FILES FOR COLOR ADS
An approved color proof of the ad is required for press match. All images and graphics should be CMYK and at 85-line screen. Photos should have a resolution of 200 dpi. Art or graphics should have a resolution of 300 dpi. Please make sure that all fonts are included.

DIGITAL FILES FOR COVER POSITIONS
An approved color proof of the ad is required for press match. All images and graphics should be CMYK, at 150-line screen and have a resolution of 300 dpi. Please make sure that all fonts are included.

TOTAL INK LIMITS
Total ink limit for newsprint is 250%; for cover positions 320%.

NEGATIVES
We are 100% Digital. Negatives are not acceptable.